On July 1st, we will be changing our name from “Mid-Florida Regional Multiple Listing Service” to “My Florida Regional MLS.” With the recent expansion into Southwest Florida, we've outgrown our old name—literally. The new name will better reflect our direction and will be consistent with the name of our consumer website, MyFloridaHomesMLS

Here's Our New Logo!

After analyzing several designs from different graphic artists, the Board of Directors and internal staff chose this logo as the favorite. The magnifying glass juxtaposed over the state symbolizes what we do— we focus on real estate. But that's not all… we focus on technology; we focus on products; we focus on Florida. Best of all, we focus on your success.

Newsletter gets Facelift, New Name

With our name change to "My Florida Regional MLS" it makes sense to brand our electronic newsletter accordingly. My Florida Focus is the new name of our newsletter publications. When considering the magnifying glass icon in our new corporate logo, the term "focus" is certainly appropriate. In addition to our usual news and product upgrade announcements, you'll see new and relevant industry related articles.